Richard Darge
Truth (and consequences)
If you watch any TV shows aimed at the 18-34 demographic, you've seen ads by "truth," the totally cool anti-smoking campaign. Funded by $300 million a year in Big Tobacco protection money, most of the commercials showcase handsome teens and twentysomethings haunting an anonymous city's streets, irritating passersby by screaming into megaphones or brandishing scary dogs.
In other words, they're annoying. Filmmaker Richard Darge realized this and made his own "truth" commercial that shows what happens when a fed-up smoker encounters one of the campaign's self-righteous street theater junkies.
March 30, 2006
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Tackling Mr. Anti-Freedom from Truth.com
Snagged from Reason.com (which has more links to tobacco stuff, natch) comes this parody ad of those lame truth.com commercials. Richard Darge shows us what he envisions would happen when one smoker stands on his own crate and defies the loud megaphone blaring activist with his own retorts. Well… let’s just say that smoking doesn’t kill this guy, Truth.com does.
Link to hi-res QT vid on richard-darge.com
Link to low-res vid on YouTube
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